What about Apples:

Posted January 22nd, 2012 in General by John DeCiantis

Years ago we did a marketing piece about apples to apples. How does one compare contractors? Lets begin by realizing we all see, hear and communicate differently. Only 7% of people see in 3D. We all have varied language skills. Why not pick a contractor that listens and hears your ideas and dreams? And can put them on paper so you can see too? Or when pricing plans competitively- why not choose the professional that has detailed take offs and can explain his numbers rather than the one with the lowest price? Many of us get fooled by hearing what we want to hear rather than the often ‘shocking’ news a budget can deliver. Don’t get stuck with the wormy apple. Chew wisely!

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